Greg Jarboe

President and co-founder at SEO-PR
VIP Contributor

Greg Jarboe

President and co-founder at SEO-PR

About

Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O’Donnell in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. He’s also the author of YouTube and Video Marketing and one of the 25 successful online marketing gurus profiled in Michael Miller’s Online Marketing Heroes. Since 2003, Jarboe’s written more than 1,600 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He’s spoken at over 80 industry conferences. In addition, he’s an instructor at Coursera, Rutgers Business School Executive Education, and the New Media Academy.

I am awesome at

SEO, Social Media, Content Marketing, Blogging, online PR, video marketing, influencer marketing

Favorite Tools

Spyfu, Keywordtool.io, Google Analytics, Majestic, Google Keywords Planner, BuzzSumo

7 Steps To Building A Kickass Digital PR Campaign
Digital Strategy

7 Steps To Building A Kickass Digital PR Campaign

7 Steps To Building A Kickass Digital PR Campaign

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following.

  • 2.2K Reads
How To Find Talented Writers To Fuel Top Quality Content Creation
Content Creation

How To Find Talented Writers To Fuel Top Quality Content Creation

How To Find Talented Writers To Fuel Top Quality Content Creation

Creating top-quality content requires top-notch content writers. Here’s how to find them, according to content experts Robert Rose and Rebecca Lieb.

  • 2.0K Reads
How TikTok’s Search Algorithms Power Content Discovery
Social Strategy · TikTok

How TikTok’s Search Algorithms Power Content Discovery

How TikTok’s Search Algorithms Power Content Discovery

Create inspiring content to entertain well-defined audiences on TikTok. Here’s what you need to know when it comes to search algorithms on this popular platform.

  • 2.8K Reads
A Guide To Social Media Algorithms & How They Work
Social Media · Social Strategy

A Guide To Social Media Algorithms & How They Work

A Guide To Social Media Algorithms & How They Work

Want to know how social networks determine which content makes it into users’ newsfeeds? Learn more about the top social network algorithms.

  • 27K Reads
Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys
News · TikTok

Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys

Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys

TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism.

  • 2.1K Reads
Google Analytics 4 Should Trigger Reorganizations & Agency Reviews
Agency Marketing · Analytics Data

Google Analytics 4 Should Trigger Reorganizations & Agency Reviews

Google Analytics 4 Should Trigger Reorganizations & Agency Reviews

Brace yourself: The adoption of GA4 is likely to trigger for your organization or clients in the next 14 months.

  • 6.1K Reads
How To Optimize YouTube Videos To Help Ukraine
SEO · YouTube

How To Optimize YouTube Videos To Help Ukraine

How To Optimize YouTube Videos To Help Ukraine

Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches.

  • 1.4K Reads
TikTok Launches Branded Mission, A New Way To Crowdsource Creative
News · TikTok

TikTok Launches Branded Mission, A New Way To Crowdsource Creative

TikTok Launches Branded Mission, A New Way To Crowdsource Creative

TikTok launches Branded Mission – an new way for brands to crowdsource authentic and creative content from the TikTok community.

  • 3.7K Reads
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts
News · Facebook

Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts

Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts

Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.

  • 2.6K Reads
Top Creator Economy & Video Ads Insights From IAB NewFronts
News · Content Strategy

Top Creator Economy & Video Ads Insights From IAB NewFronts

Top Creator Economy & Video Ads Insights From IAB NewFronts

Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event.

  • 843 Reads
What’s The Alternative To Spending $7 Million On A Super Bowl Ad?
Content · Digital Experience

What’s The Alternative To Spending $7 Million On A Super Bowl Ad?

What’s The Alternative To Spending $7 Million On A Super Bowl Ad?

Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad.

  • 1.3K Reads
YouTube & Video Spam: A Guide For Content Creators & Marketers
Content · YouTube

YouTube & Video Spam: A Guide For Content Creators & Marketers

YouTube & Video Spam: A Guide For Content Creators & Marketers

Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask).

  • 3.3K Reads
Advertising Around The Super Bowl: Q&A With A Marketing Strategist
Paid Media · Digital Experience

Advertising Around The Super Bowl: Q&A With A Marketing Strategist

Advertising Around The Super Bowl: Q&A With A Marketing Strategist

With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.

  • 1.4K Reads
What Is A Content Marketing Matrix & Do We Need One?
Content · Content Marketing

What Is A Content Marketing Matrix & Do We Need One?

What Is A Content Marketing Matrix & Do We Need One?

What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content.

  • 5.8K Reads
Nostalgia Marketing & What We Can Learn From John Lewis Ads
Content · Digital Advertising

Nostalgia Marketing & What We Can Learn From John Lewis Ads

Nostalgia Marketing & What We Can Learn From John Lewis Ads

Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level.

  • 2.3K Reads
Google News Optimization: How to Boost Your Site’s Visibility & Traffic
SEO

Google News Optimization: How to Boost Your Site’s Visibility & Traffic

Google News Optimization: How to Boost Your Site’s Visibility & Traffic

How can you optimize your content for Google News? Find all the tips, best practices, and examples you need here.

  • 33K Reads
A Complete Guide To Product-Led Content Strategy (With Examples)
Content · YouTube

A Complete Guide To Product-Led Content Strategy (With Examples)

A Complete Guide To Product-Led Content Strategy (With Examples)

What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples.

  • 5.9K Reads
10 News SEO Tips from The New York Times’ Christine Liang
News · SEO

10 News SEO Tips from The New York Times’ Christine Liang

10 News SEO Tips from The New York Times’ Christine Liang

Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021.

  • 7.3K Reads
YouTube Announces Live Shopping and CTV Product Updates
News · YouTube

YouTube Announces Live Shopping and CTV Product Updates

YouTube Announces Live Shopping and CTV Product Updates

Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments.

  • 1.1K Reads
Video SEO: 10 Steps to Optimizing Videos for Search and Discovery
SEO · YouTube

Video SEO: 10 Steps to Optimizing Videos for Search and Discovery

Video SEO: 10 Steps to Optimizing Videos for Search and Discovery

Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today.

  • 10K Reads
YouTube Shorts: An Introductory Guide
Social Media · YouTube

YouTube Shorts: An Introductory Guide

YouTube Shorts: An Introductory Guide

YouTube’s quick and entertaining video format did very well in its first year. Here’s everything you need to know about YouTube Shorts.

  • 43K Reads
How to Calculate the ROI of Influencer Marketing Campaigns
Marketing Analytics · Social Media

How to Calculate the ROI of Influencer Marketing Campaigns

How to Calculate the ROI of Influencer Marketing Campaigns

It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here.

  • 5.7K Reads
Which Content Creators Are Using YouTube Shorts (And Why)?
YouTube

Which Content Creators Are Using YouTube Shorts (And Why)?

Which Content Creators Are Using YouTube Shorts (And Why)?

It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out.

  • 13K Reads
30 Social Media Metrics That Matter Throughout the Customer Journey
Marketing Analytics · Social Media

30 Social Media Metrics That Matter Throughout the Customer Journey

30 Social Media Metrics That Matter Throughout the Customer Journey

Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.

  • 4.8K Reads
Top 40 Viral Videos of All Time
Digital Experience · YouTube

Top 40 Viral Videos of All Time

Top 40 Viral Videos of All Time

There’s a lot to be learned from viral video content. These top 40 videos give marketers insight and useful, practical takeaways.

  • 121K Reads
How to Get More Views on YouTube: Experts Share Tips
Content · YouTube

How to Get More Views on YouTube: Experts Share Tips

How to Get More Views on YouTube: Experts Share Tips

YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views.

  • 4.4K Reads
10 Best YouTube Keyword Tool Alternatives
Tools · YouTube

10 Best YouTube Keyword Tool Alternatives

10 Best YouTube Keyword Tool Alternatives

Want to know which keywords and search terms to target for video SEO? Check out these top 10 YouTube keyword tool alternatives.

  • 25K Reads
Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are!
YouTube

Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are!

Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are!

Can YouTube Shorts be monetized? Learn how to make them pay and see examples of the short-form video format in action.

  • 28K Reads
Customer Personas Can Transform SEO, PPC and Content Marketing
Digital Experience

Customer Personas Can Transform SEO, PPC and Content Marketing

Customer Personas Can Transform SEO, PPC and Content Marketing

New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here.

  • 11K Reads
How Instagram’s Algorithm Works & IG Content Best Practices
Social Media · Instagram

How Instagram’s Algorithm Works & IG Content Best Practices

How Instagram’s Algorithm Works & IG Content Best Practices

Understanding Instagram’s algorithm can help with views and engagement. Check out these best practices for Feed posts, Stories, IGTV videos, and Reels.

  • 11K Reads