Frederick Vallaeys

Optmyzr
VIP Contributor

Frederick Vallaeys

Optmyzr

About

Frederick Vallaeys is a Co-Founder of Optmyzr.com which offers a Historical Quality Score Tracker, One-Click AdWords Optimizations, a custom report builder and unique big data insights to make account managers more efficient. He is also a partner at SalesX, a PPC agency that helps clients grow their companies with AdWords.

He was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics).

He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition”; he writes monthly blogs for searchenginejournal.com, and searchengineland.com; and he is a frequent speaker at SMX Advanced, PubCon, HeroConf, and SES.

I am awesome at

PPC

How To Optimize Google Responsive Search Ads (RSAs)
Paid Media · PPC

How To Optimize Google Responsive Search Ads (RSAs)

How To Optimize Google Responsive Search Ads (RSAs)

RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys.

  • 7.3K Reads
Performance Max: 7 PPC Community & Google Team Insights
Paid Media Strategy · PPC

Performance Max: 7 PPC Community & Google Team Insights

Performance Max: 7 PPC Community & Google Team Insights

Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.

  • 5.5K Reads
Free Google Ads Script To Dynamically Change Target ROAS
PPC

Free Google Ads Script To Dynamically Change Target ROAS

Free Google Ads Script To Dynamically Change Target ROAS

Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS.

  • 11K Reads
How To A/B Test Responsive Search Ads: Step-By-Step With Tips
PPC

How To A/B Test Responsive Search Ads: Step-By-Step With Tips

How To A/B Test Responsive Search Ads: Step-By-Step With Tips

It’s time to revisit our ad testing best practices. Here’s a step-by-step guide on how to A/B test responsive search ads (RSAs).

  • 9.9K Reads
3 Scripts for Automating Google Ads Reports in Spreadsheets
PPC

3 Scripts for Automating Google Ads Reports in Spreadsheets

3 Scripts for Automating Google Ads Reports in Spreadsheets

Ads scripts cut down on the manual labor involved in repetitive PPC tasks like reporting. Read about 3 Google Ads scripts you can use here.

  • 18K Reads
5 Things You Could Be Automating With Google Ads Scripts
PPC

5 Things You Could Be Automating With Google Ads Scripts

5 Things You Could Be Automating With Google Ads Scripts

Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try.

  • 21K Reads
Google Phrase Match: Everything You Need to Know
Digital Advertising · PPC

Google Phrase Match: Everything You Need to Know

Google Phrase Match: Everything You Need to Know

Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance.

  • 27K Reads
Google Ads Recommendations: What You Need to Know
PPC

Google Ads Recommendations: What You Need to Know

Google Ads Recommendations: What You Need to Know

Google Ads Recommendations may make life easier for advertisers, but it’s best to check them out and see their impact before implementing them. Read on.

  • 8.4K Reads
See How Losing Broad Match Modified Will Impact Your Google Ads
PPC

See How Losing Broad Match Modified Will Impact Your Google Ads

See How Losing Broad Match Modified Will Impact Your Google Ads

How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.

  • 8.3K Reads
What Is Quality Score & Why It Matters
PPC

What Is Quality Score & Why It Matters

What Is Quality Score & Why It Matters

Here’s why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.

  • 23K Reads
3 Things Totally Upending What a ‘PPC Manager’ Really Is
PPC

3 Things Totally Upending What a ‘PPC Manager’ Really Is

3 Things Totally Upending What a ‘PPC Manager’ Really Is

Despite the advances in machine learning, the human element of strategy and insight is still crucial to deliver the best PPC campaigns. Here’s why.

  • 1.9K Reads
3 Smartest Ways to Spend Your Google Ad Credits
PPC

3 Smartest Ways to Spend Your Google Ad Credits

3 Smartest Ways to Spend Your Google Ad Credits

Here are three ways you should prioritize spending your free ad credits to get more from your Google Ads investment.

  • 6.4K Reads
8 Things Advertisers Say They’re Doing During COVID-19
Digital Advertising · PPC

8 Things Advertisers Say They’re Doing During COVID-19

8 Things Advertisers Say They’re Doing During COVID-19

Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here’s how.

  • 3.5K Reads
How to Structure a PPC Campaign in the Age of Automation
PPC

How to Structure a PPC Campaign in the Age of Automation

How to Structure a PPC Campaign in the Age of Automation

Now that automation in paid search is much more prevalent, here are five considerations for an optimized PPC campaign structure.

  • 12K Reads
3 Free Tools to Help Investigate & Fix PPC Account Performance Changes
Tools · PPC

3 Free Tools to Help Investigate & Fix PPC Account Performance Changes

3 Free Tools to Help Investigate & Fix PPC Account Performance Changes

Learn how to investigate PPC account performance changes and what tools and scripts to use in the process.

  • 5.1K Reads
4 Ways Automation Can Supercharge Your Holiday PPC Campaigns
PPC

4 Ways Automation Can Supercharge Your Holiday PPC Campaigns

4 Ways Automation Can Supercharge Your Holiday PPC Campaigns

Learn why and how you should use automation layering to protect your holiday PPC campaigns today.

  • 1.2K Reads
What Google SafeSearch Teaches Us About Doing Better PPC
PPC

What Google SafeSearch Teaches Us About Doing Better PPC

What Google SafeSearch Teaches Us About Doing Better PPC

Discover how automation layering can help advertisers better manage PPC campaigns.

  • 1.8K Reads
4 Things That May Surprise You About Automated PPC Bidding
PPC

4 Things That May Surprise You About Automated PPC Bidding

4 Things That May Surprise You About Automated PPC Bidding

Here are four important things to know about automated bid management that you may be unaware of.

  • 5.5K Reads
Do These 3 Things Before Google Changes How Keyword Match Types Work
PPC

Do These 3 Things Before Google Changes How Keyword Match Types Work

Do These 3 Things Before Google Changes How Keyword Match Types Work

Use these tips to take the best advantage of Google Ads’ latest change on keyword match types.

  • 18K Reads
Why Last-Click Attribution Is Killing Your PPC Performance
Marketing Analytics · PPC

Why Last-Click Attribution Is Killing Your PPC Performance

Why Last-Click Attribution Is Killing Your PPC Performance

Last-click attribution might be killing your PPC performance. Here’s what you can do about it.

  • 6.5K Reads
Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons
Tools · PPC

Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons

Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons

Google Ads now lets advertisers download reports directly into Google Sheets. Learn the pros and cons of this new integration.

  • 5.2K Reads
The Best Feature in the New Google Ads Editor: PPC Audits
Tools · PPC

The Best Feature in the New Google Ads Editor: PPC Audits

The Best Feature in the New Google Ads Editor: PPC Audits

Here’s why Google’s free PPC auditing tools – like the new Ads Editor and the Reports tab – are worth a try.

  • 6.6K Reads
How to Optimize Google Ads When Average Position Disappears
Marketing Analytics · PPC

How to Optimize Google Ads When Average Position Disappears

How to Optimize Google Ads When Average Position Disappears

These metrics can replace ‘average position’ on Google Ads and help you better optimize your PPC account.

  • 11K Reads
You’re Doing PPC Ad Tests Wrong – This Script Will Help
Tools · PPC

You’re Doing PPC Ad Tests Wrong – This Script Will Help

You’re Doing PPC Ad Tests Wrong – This Script Will Help

Ad testing can be time-consuming. This Google Ads script can help you do PPC ad tests the right way.

  • 4.8K Reads
The Year of Automated PPC: 3 Survival Tips
Tools · PPC

The Year of Automated PPC: 3 Survival Tips

The Year of Automated PPC: 3 Survival Tips

These three high-level action items related to automation and tools should be on your agenda to consider this year.

  • 4.8K Reads
A Bing Ads Script for Maintaining Monthly Account Budgets
Tools · PPC

A Bing Ads Script for Maintaining Monthly Account Budgets

A Bing Ads Script for Maintaining Monthly Account Budgets

This free Bing Ads script can help keep your managed accounts under a maximum monthly budget.

  • 2.4K Reads
A Bing Ads Script for Checking Account Quality Score
Tools · PPC

A Bing Ads Script for Checking Account Quality Score

A Bing Ads Script for Checking Account Quality Score

Use this Bing Ads script to calculate your account quality score and see how it progresses over time.

  • 1.4K Reads
How to Recover Lost Conversions with a Google Ads Script
PPC

How to Recover Lost Conversions with a Google Ads Script

How to Recover Lost Conversions with a Google Ads Script

Find out if negative keywords are limiting the conversions in your Google Ads account with this free script.

  • 4.6K Reads
Find Out If You’re Impacted by Google’s Changes to Exact Match
Tools · PPC

Find Out If You’re Impacted by Google’s Changes to Exact Match

Find Out If You’re Impacted by Google’s Changes to Exact Match

Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to find out.

  • 7.9K Reads
How to Block Poor Performing Ad Placements in Apps Using a Script
PPC

How to Block Poor Performing Ad Placements in Apps Using a Script

How to Block Poor Performing Ad Placements in Apps Using a Script

Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.

  • 6.2K Reads