Chandal Nolasco da Silva – Search Engine JournalSEO, Search Marketing News and TutorialsMon, 06 Sep 2021 14:14:31 +0000en-UShourly 1 A Guide to Star Ratings on Google and How They Work via @sejournal, @ChandalN/google-star-ratings-guide/416951/Fri, 03 Sep 2021 13:45:14 +0000/google-star-ratings-guide/416951/Consumers tend to trust and buy from brands that have higher star ratings. Here's what you need to know for organic and local search.

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How to Optimize for Branded Organic Search Traffic via @sejournal, @ChandalN/branded-organic-traffic-how-to/406212/Thu, 03 Jun 2021 13:45:58 +0000/branded-organic-traffic-how-to/406212/Do you own all available Google Search real estate for branded searches? If not, read on to learn to optimize for branded organic search.

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Unusual Call to Action Examples That Actually Work via @sejournal, @ChandalN/unusual-calls-to-action/395979/Mon, 22 Feb 2021 14:45:41 +0000/unusual-calls-to-action/395979/What drives CTA clicks? Is it the color of the button or the language used? Undoubtedly, unusual CTAs have a way of converting.

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How to Filter Out Referral Spam in Google Analytics via @sejournal, @ChandalN/how-to-filter-referral-spam-google-analytics/388480/Wed, 03 Feb 2021 12:45:21 +0000/how-to-filter-referral-spam-google-analytics/388480/It has always been pretty straightforward to filter spam referral traffic. However, the plot thickened in October 2020 when Google launched Google Analytics 4.

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SEO Best Practices When Using GIFs via @sejournal, @ChandalN/gif-seo-best-practices/384364/Sun, 25 Oct 2020 13:00:55 +0000/gif-seo-best-practices/384364/What are the pros and cons of dynamic GIF content? Are GIFs good or bad for SEO? Here's everything you need to know.

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Root Domain vs. Subdomain: Which Is Better for Ecommerce SEO? via @sejournal, @ChandalN/root-domain-subdomain-ecommerce-seo/367940/Fri, 15 May 2020 13:00:22 +0000/root-domain-subdomain-ecommerce-seo/367940/Depending on your scenario and when implemented right, keeping your ecommerce on your root domain makes the most sense. But there are a few exceptions.

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YouTube for Beginners: How to Set up Your Channel via @sejournal, @ChandalN/youtube-beginners-set-up-channel/349814/Fri, 21 Feb 2020 14:45:21 +0000/youtube-beginners-set-up-channel/349814/Looking to start promoting your own content on YouTube? Here’s how to set up your YouTube channel the right way.

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Why You Should Pair Programmatic Advertising with Paid Search via @sejournal, @ChandalN/combine-programmatic-advertising-paid-search/293693/Tue, 19 Feb 2019 12:45:30 +0000/combine-programmatic-advertising-paid-search/293693/Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.

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11 Best Practices to Boost Landing Page Conversions with Video via @sejournal, @ChandalN/landing-page-video-best-practices/281515/Tue, 18 Dec 2018 12:45:29 +0000/landing-page-video-best-practices/281515/Here's why landing page videos are important and 11 landing page video best practices for higher engagement and more conversions.

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How to Prevent Call Fraud in PPC Campaigns via @sejournal, @ChandalN/how-to-prevent-call-fraud-in-ppc-campaigns/258029/Tue, 26 Jun 2018 12:45:35 +0000/how-to-prevent-call-fraud-in-ppc-campaigns/258029/What's the value of PPC calls and how does the industry prevent call fraud in PPC? Find out here.

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10 Reasons You Should Invest in Call Tracking via @sejournal, @ChandalN/why-use-call-tracking/245305/Mon, 26 Mar 2018 13:00:24 +0000/why-use-call-tracking/245305/Are you on the fence about using call tracking? Here 10 reasons call tracking may be right for you.

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AdX or AdSense: Which Is Better & Will Make You More Money? via @sejournal, @ChandalN/adx-vs-adsense/227581/Fri, 15 Dec 2017 14:00:05 +0000/adx-vs-adsense/227581/What are the differences between AdX and Google AdSense? Find out which platform is right for you.

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The Future of Automotive PPC Marketing is Dynamic via @sejournal, @ChandalN/dynamic-remarketing-display-campaigns-automotive/201434/Mon, 03 Jul 2017 11:30:59 +0000/dynamic-remarketing-display-campaigns-automotive/201434/How automotive marketers are rolling out dynamic remarketing campaigns on search and the Google Display Network for the first time.

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How to Recover From Google’s Mobile Interstitials Penalty via @sejournal, @ChandalN/how-to-recover-from-googles-mobile-interstitials-penalty/188461/Tue, 14 Mar 2017 12:25:07 +0000/how-to-recover-from-googles-mobile-interstitials-penalty/188461/The road to ranking recovery isn't always straightforward for search engine marketers. From XML sitemaps to religious exception, this post will look back at past updates before giving actionable advice on how to recover from Google's mobile interstitials penalty now.

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Profit Meets Purpose: 5 Companies That Give Back via @sejournal, @ChandalN/business-gives-back-5-apparel-companies-share-wealth/170328//business-gives-back-5-apparel-companies-share-wealth/170328/#commentsWed, 14 Sep 2016 15:00:10 +0000/business-gives-back-5-apparel-companies-share-wealth/170328/The new super-breed of business, a hybrid between profit and purpose. A business model that makes the world better and it’s not all kumbaya and granola.

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10 Steps to Effective Website Content and Copy via @sejournal, @ChandalN/10-steps-effective-website-content-copy/145119//10-steps-effective-website-content-copy/145119/#commentsMon, 23 Nov 2015 11:58:09 +0000/10-steps-effective-website-content-copy/145119/When both content marketing and search engine optimization are carefully considered and come together for any website, the result is a match made in heaven.

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The Anatomy of Video Channels that Make Millions via @sejournal, @ChandalN/anatomy-video-channels-make-millions/139063/Tue, 01 Sep 2015 10:28:03 +0000/anatomy-video-channels-make-millions/139063/If you can create a video channel that makes money, you can easily walk your way onto the pages of People magazine with the rest of the famous people.

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How to Adapt Your Content Strategy in Time for Mobilegeddon via @sejournal, @ChandalN/adapt-content-strategy-time-mobilegeddon/130211//adapt-content-strategy-time-mobilegeddon/130211/#commentsTue, 14 Apr 2015 11:23:19 +0000/adapt-content-strategy-time-mobilegeddon/130211/Preparing for mobilegeddon needs a step back before taking action and before shifting your entire content marketing plan. Doing nothing is not an option.

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Making the Most of Magento #SEO Among Multiple URLs via @sejournal, @ChandalN/making-magento-seo-among-multiple-urls/127887//making-magento-seo-among-multiple-urls/127887/#commentsWed, 08 Apr 2015 10:24:02 +0000/making-magento-seo-among-multiple-urls/127887/Making the most of Magento means knowing how to optimize your e-commerce site properly for search engines. This article deals with duplicate content concerns in a problem-solution based format, including rich explanations of each.

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Triple Threat Optimization Techniques From Four Pros via @sejournal, @ChandalN/triple-threat-optimization-techniques-four-pros/116155//triple-threat-optimization-techniques-four-pros/116155/#commentsWed, 01 Oct 2014 12:31:04 +0000/triple-threat-optimization-techniques-four-pros/116155/Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions weighted against the oncoming era of consumer-driven, usability-level personalization is immense. Digital marketers now have to account for more channels than ever before. Consider that new and existing forms of social media, mobile platforms, user privacy and security, video content, and native advertisements are just the tip of the digital marketer’s iceberg. Today, we have to be able to optimize for more than just the Google index. E-commerce websites have their own unique considerations when it […]

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