Brent Csutoras – Search Engine JournalSEO, Search Marketing News and TutorialsFri, 15 Oct 2021 19:27:51 +0000en-UShourly 1 Site Migrations and Planning for Holiday Site Code Freezes - Ep. 238 via @sejournal, @brentcsutoras/site-migrations-and-planning-for-holiday-site-code-freezes-podcast/417516/Thu, 26 Aug 2021 13:21:45 +0000/site-migrations-and-planning-for-holiday-site-code-freezes-podcast/417516/We are already in Q3, which means the holiday shopping season is just around the corner.

The post Site Migrations and Planning for Holiday Site Code Freezes [Podcast] appeared first on Search Engine Journal.

]]>
SEO in the Latin American Market - Ep. 237 via @sejournal, @brentcsutoras/seo-in-the-latin-american-market-podcast/417173/Mon, 23 Aug 2021 13:35:13 +0000/seo-in-the-latin-american-market-podcast/417173/What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly.   It takes creativity to overcome the challenges of working regionally. We’re here in person today to talk with Diana Martins, an SEO Analyst with Hostgator, which offers shared, reseller, virtual private server, and dedicated hosting.  Diana joins Loren Baker, the Founder of Search Engine Journal, to talk about the challenges and opportunities of creating a targeted and successful campaign in Latin America.   “Localization […]

The post SEO in the Latin American Market [Podcast] appeared first on Search Engine Journal.

]]>
How to Make Your Holiday Marketing & Digital PR Innovative & Newsworthy - Ep. 236 via @sejournal, @brentcsutoras/how-to-make-your-holiday-marketing-digital-pr-innovative-newsworthy-podcast/416645/Tue, 17 Aug 2021 13:35:36 +0000/how-to-make-your-holiday-marketing-digital-pr-innovative-newsworthy-podcast/416645/Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. Mark has been involved in a few adventurous and notable projects over the years including launching a billboard to find a date, DateMark.co.uk, and selling Christmas Trees online during the pandemic. He shares how he comes up with his ideas and how to use SEO and PR to […]

The post How to Make Your Holiday Marketing & Digital PR Innovative & Newsworthy [Podcast] appeared first on Search Engine Journal.

]]>
SEO & Content Strategy for Established Publications - Ep. 235 via @sejournal, @brentcsutoras/seo-content-strategy-for-established-publications-podcast/415983/Tue, 10 Aug 2021 18:01:22 +0000/seo-content-strategy-for-established-publications-podcast/415983/Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company based in Alexandria, Virginia. She leads and develops the key SEO initiatives on fool.com, including short-term and long-term SEO goals and objectives with measurable performance results. Throughout her career, Alli has helped businesses in various industries, including finance, education, retail, automotive, and healthcare, develop a content strategy to grow their acquisition funnel through organic search. Join us as Loren and Alli talk everything from content strategy, evergreen and news content, […]

The post SEO & Content Strategy for Established Publications [Podcast] appeared first on Search Engine Journal.

]]>
Why Intent and Design Is Important in Digital PR - Ep. 234 via @sejournal, @brentcsutoras/why-intent-and-design-is-important-in-digital-pr-podcast/414850/Wed, 28 Jul 2021 17:18:42 +0000/why-intent-and-design-is-important-in-digital-pr-podcast/414850/Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in her career, Gisele started exploring formats of linkable content and testing content that was outside the norm. That’s when she realized there was a need for creative content in SEO and link building strategies. In this episode, Giselle shares her creative process for building a successful link building campaign utilizing design and ways to bridge the gap between SEO and PR. If you […]

The post Why Intent and Design Is Important in Digital PR [Podcast] appeared first on Search Engine Journal.

]]>
25 Essential Social Media Marketing Apps for Your Smartphone via @sejournal, @brentcsutoras/social-media-marketing-smartphone-apps/257547/Fri, 23 Jul 2021 12:40:39 +0000/social-media-marketing-smartphone-apps/257547/This all-star lineup of social media marketing apps makes it easy to manage everything from collaboration and content creation to analytics.

The post 25 Essential Social Media Marketing Apps for Your Smartphone appeared first on Search Engine Journal.

]]>
Often Forgotten SEO Audit Issues to Boost Your Performance - Ep. 233 via @sejournal, @brentcsutoras/often-forgotten-seo-audit-issues-to-boost-your-performance-podcast/413915/Mon, 19 Jul 2021 21:55:35 +0000/often-forgotten-seo-audit-issues-to-boost-your-performance-podcast/413915/Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a successful SEO audit. What makes a website stand out? Are you – or your clients – making an elaborate effort to make your presence known? With Joe’s vast experience collaborating with the world’s largest Fortune 500 companies and Silicon Valley Startups, strategy development and in-depth SEO analysis are right up in his alley. In this episode, Joe enlightens us with often-forgotten SEO auditing issues, like: how to recognize your limitations, […]

The post Often Forgotten SEO Audit Issues to Boost Your Performance [Podcast] appeared first on Search Engine Journal.

]]>
Shopify SEO – How Shopify Is Making Their SEO Better - Ep. 232 via @sejournal, @brentcsutoras/shopify-seo-how-shopify-is-making-their-seo-better-podcast/412828/Fri, 09 Jul 2021 12:53:09 +0000/shopify-seo-how-shopify-is-making-their-seo-better-podcast/412828/Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we’ll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure. If you feel this show gives you the tools to improve your SEO and create brand awareness, make sure to subscribe not to miss any episode. Leave a five-star rating, review, and share to help more entrepreneurs grow their businesses. 0:46: Who is Kevin Indig? 5:46: Managing Discontinued Items 9:23: […]

The post Shopify SEO – How Shopify Is Making Their SEO Better [Podcast] appeared first on Search Engine Journal.

]]>
How to Find Your Audiences Whenever They Are Online with Marty Weintraub - Ep. 231 via @sejournal, @brentcsutoras/how-to-find-your-audiences-whenever-they-are-online-with-marty-weintraub-podcast/411623/Thu, 24 Jun 2021 18:56:59 +0000/how-to-find-your-audiences-whenever-they-are-online-with-marty-weintraub-podcast/411623/Our host Loren Baker is with the founder of AimClear, Marty Weintraub, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search Awards, including 5X most recent Best Integrated Agency. Aimclear’s differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Marty Weintraub shares with us what they did to win the 17 US Search Awards. What makes his company different? How you can identify your target clients? In this episode, we will learn all about integrated digital marketing, how does branding will ultimately help you in your business, and some recommendations […]

The post How to Find Your Audiences Whenever They Are Online with Marty Weintraub [Podcast] appeared first on Search Engine Journal.

]]>
Automation and Paid Search – How To Adapt and Prosper - Ep. 230 via @sejournal, @brentcsutoras/automation-and-paid-search-how-to-adapt-and-prosper-podcast/410830/Thu, 17 Jun 2021 14:16:57 +0000/automation-and-paid-search-how-to-adapt-and-prosper-podcast/410830/Our host Loren Baker talks with the Co-Founding CEO of Optmyzer, Frederick Vallaeys. He is also a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. As one of Google’s first 500 employees, he quickly established a reputation as a pioneer in PPC Marketing and as the company’s first AdWords Evangelist. In this episode, Frederick shares his experience in working at Google, to his insights about the PPC space and the trend that are growing. He’ll talk about Optmyzer, how they won the US Search Award, how Automation and paid search works, and the secret to winning the […]

The post Automation and Paid Search – How To Adapt and Prosper [Podcast] appeared first on Search Engine Journal.

]]>
How the U.S. Search Awards Found Its First-Mover Advantage & You Can Too - Ep. 229 via @sejournal, @brentcsutoras/how-the-u-s-search-awards-found-its-first-mover-advantage-you-can-too-podcast/410167/Thu, 10 Jun 2021 15:56:58 +0000/how-the-u-s-search-awards-found-its-first-mover-advantage-you-can-too-podcast/410167/You may think ranking and traffic are the most important aspects of SEO, but when you treat the ROI of SEO as a return on ad spend (ROAS) scenario, you’d think and write differently… In this episode, Nicky Wake, Founder of Don’t Panic Events and The Search Awards Series, joins Loren Baker, the Founder of Search Engine Journal, to talk about how she created and grew The Search Awards to be one of the best business conferences and award shows in the world. Plus, Nicky shares her best tips and advice for people or agencies entering The Search Awards, especially […]

The post How the U.S. Search Awards Found Its First-Mover Advantage & You Can Too [Podcast] appeared first on Search Engine Journal.

]]>
How to Scale Enterprise SEO with Edge SEO and Automation - Ep. 228 via @sejournal, @brentcsutoras/how-to-scale-enterprise-seo-with-edge-seo-and-automation-podcast/409378/Thu, 03 Jun 2021 20:47:37 +0000/how-to-scale-enterprise-seo-with-edge-seo-and-automation-podcast/409378/Mark Traphagen, VP Product Marketing & Training at seoClarity, joins Search Engine Journal founder Loren Baker to discuss SEO automation. Mark shares with us insights about the challenges of Enterprise SEO and how to scale with Edge SEO. How long does it take you to implement your SEO recommendations? Are you struggling with timelines? In this episode, we talk thru the pain points of business owners, how to take action and get more done once you have the correct insights, and the data needed to take your SEO to the next level. This episode is also packed full of tools to […]

The post How to Scale Enterprise SEO with Edge SEO and Automation [Podcast] appeared first on Search Engine Journal.

]]>
SEO for Publishers and Marketplaces with Simon Heseltine - Ep. 227 via @sejournal, @brentcsutoras/seo-for-publishers-and-marketplaces-with-simon-heseltine-podcast/408713/Thu, 27 May 2021 17:31:51 +0000/seo-for-publishers-and-marketplaces-with-simon-heseltine-podcast/408713/Loren and Simon discuss Simon’s SEO journey from the publisher side at AOL (TechCrunch & HuffPo) to his current “marketplace SEO” focus at Trader Interactive and previously with ForRent.com, and then a bit on working with smaller teams to efficiently get the SEO job done. Simon Heseltine is the VP of the award winning Audience Growth at Trader Interactive (Best In-House Team of 2020 at the Global Search Awards Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker:                       Hi, everybody. This is Loren Baker, Founder of Search Engine Journal. And with me today, […]

The post SEO for Publishers and Marketplaces with Simon Heseltine [Podcast] appeared first on Search Engine Journal.

]]>
Google’s Page Experience Update & Core Web Vitals with Martin Splitt - Ep. 226 via @sejournal, @brentcsutoras/googles-page-experience-update-core-web-vitals-with-martin-splitt-podcast/408345/Tue, 25 May 2021 15:36:22 +0000/googles-page-experience-update-core-web-vitals-with-martin-splitt-podcast/408345/Google’s Developer Advocate, Martin Splitt joins Search Engine Journal Founder Loren Baker in this live Q&A about Google Core Web Vitals, the delay to June for the Page Experience Update, and other overall performance and speed needs for websites to better compete within Google and convert users. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: Hi, everybody. This is Loren Baker, Founder of Search Engine Journal. And with me today we have a special show all about core web vitals and the page experience update. With me today, I have none other […]

The post Google’s Page Experience Update & Core Web Vitals with Martin Splitt [Podcast] appeared first on Search Engine Journal.

]]>
The Best Ecommerce Marketing Apps & Tools to Use in 2021 with Nik Sharma - Ep. 225 via @sejournal, @brentcsutoras/the-best-ecommerce-marketing-apps-tools-to-use-in-2021-with-nik-sharma/406776/Wed, 12 May 2021 13:41:44 +0000/the-best-ecommerce-marketing-apps-tools-to-use-in-2021-with-nik-sharma/406776/Nik Sharma talks about the best ecommerce apps you can use, how they work, and how they help.

The post The Best Ecommerce Marketing Apps & Tools to Use in 2021 with Nik Sharma [Podcast] appeared first on Search Engine Journal.

]]>
WordPress SEO and Site Migrations with Arsen Rabinovich - Ep. 224 via @sejournal, @brentcsutoras/wordpress-seo-and-site-migrations-with-arsen-rabinovich-podcast/405996/Thu, 06 May 2021 17:57:21 +0000/wordpress-seo-and-site-migrations-with-arsen-rabinovich-podcast/405996/In this episode, Loren Baker talks with Arsen Rabinovich, Founder & Managing Partner at TopHatRank, about WordPress SEO, often overlooked SEO issues, site migrations, and much more. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: And we are live. Hi everybody. This is Loren Baker, founder of Search Engine Journal. And with me I have Dr. Arsen Rabinovich 404 error. Are you the real Arsen Rabinovich: Rabinovich. Say Rabinovich properly. Rabinovich. Loren Baker: Rabinovich. Rabinovich. Arsen Rabinovich: Say it like a Russian. Loren Baker: Did I pronounce that- Arsen Rabinovich: Rabinovich. Loren […]

The post WordPress SEO and Site Migrations with Arsen Rabinovich [Podcast] appeared first on Search Engine Journal.

]]>
Moving from Consultant to In-House SEO with Melissa Fach - Ep. 223 via @sejournal, @brentcsutoras/moving-from-consultant-to-in-house-seo-with-melissa-fach-podcast/405424/Tue, 04 May 2021 15:00:06 +0000/moving-from-consultant-to-in-house-seo-with-melissa-fach-podcast/405424/Loren Baker interviews Melissa Fach, a long-time SEO consultant and former editor of Search Engine Journal, about her move from being an SEO consultant and search industry content editor to taking on a massive change – going in-house to manage enterprise SEO content at Cox Automotive. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: Hi, everybody. This is Loren Baker, founder of Search Engine Journal and with me today, I have Melissa Fach of Cox Automotive. Did I pronounce it correctly? Melissa Fach: You did. Loren Baker: I called you Melissa Fok […]

The post Moving from Consultant to In-House SEO with Melissa Fach [Podcast] appeared first on Search Engine Journal.

]]>
The State of Affiliate Marketing & Campaign Management with Adam Riemer - Ep. 222 via @sejournal, @brentcsutoras/the-state-of-affiliate-marketing-campaign-management-with-adam-riemer-podcast/404321/Thu, 29 Apr 2021 14:02:13 +0000/the-state-of-affiliate-marketing-campaign-management-with-adam-riemer-podcast/404321/How does affiliate marketing tie in to SEO? More than you’d think. Google algorithm updates have led to mega affiliates and their listicles ranking higher than ever. How do you get your product or service in the mix? Adam Riemer joins Loren Baker to discuss affiliate marketing, the state of the affiliate industry and crossing the streams of SEO and Affiliate Marketing. Here is the entire transcript of the show (please excuse any transcription errors) : Loren: Loren Baker, founder of Search Engine Journal, and welcome to today’s SEJ show. With me, I have Adam Riemer. Adam, how’s it doing? […]

The post The State of Affiliate Marketing & Campaign Management with Adam Riemer [Podcast] appeared first on Search Engine Journal.

]]>
Is Remarketing Dead & Other PPC Questions with Navah Hopkins - Ep. 221 via @sejournal, @brentcsutoras/is-remarketing-dead-other-ppc-questions-with-navah-hopkins-podcast/404084/Tue, 27 Apr 2021 14:36:18 +0000/is-remarketing-dead-other-ppc-questions-with-navah-hopkins-podcast/404084/Loren Baker hosts Navah Hopkins, host of SEJ’s Ask a PPC column and Director of Paid Media at JustUno. Expect Loren & Navah to dive into remarketing, tracking ROI and other questions & answers coming from the SEJ Show audience. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: Hi everybody. This is Loren Baker, founder of Search Engine Journal. And welcome to the Search Engine Journal show. Today, I have a special guest, Miss. Navah Hopkins. Hey, Navah, how’s it go? Navah Hopkins: Howdy guys. TGIF. Loren Baker: I know, TGIF. It’s […]

The post Is Remarketing Dead & Other PPC Questions with Navah Hopkins [Podcast] appeared first on Search Engine Journal.

]]>
How Cognitive Intelligence will Reshape Chatbots with Dr. Michelle Zhou - Ep. 220 via @sejournal, @brentcsutoras/how-cognitive-intelligence-will-reshape-chatbots-with-dr-michelle-zhou/401891/Wed, 14 Apr 2021 16:00:53 +0000/how-cognitive-intelligence-will-reshape-chatbots-with-dr-michelle-zhou/401891/We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are still impersonal and not as helpful as we had hoped they would be. Dr. Michelle Zhou, co-founder and CEO of Juji, Inc, as well as inventor of IBM Watson Personality Insights, joins us to talk about her belief that in order for Chatbots to be effective, they need to include cognitive intelligence that is both empathetic and responsible. Learn more about Dr. Zhou’s work here : https://juji.io/publications/ https://juji.io/blog/ Here is the entire transcript of the […]

The post How Cognitive Intelligence will Reshape Chatbots with Dr. Michelle Zhou [Podcast] appeared first on Search Engine Journal.

]]>