Adam Heitzman – Search Engine JournalSEO, Search Marketing News and TutorialsTue, 12 Oct 2021 20:15:43 +0000en-UShourly 1 The Smart Marketer’s Guide to Google Alerts via @sejournal, @AdamHeitzman/google-alerts-marketers-guide/262011/Wed, 29 Sep 2021 14:41:11 +0000/google-alerts-marketers-guide/262011/Google Alerts is a flexible free tool every marketer should know. Learn how to use it and get a step-by-step guide to getting started.

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What is Enterprise Search? Definition and Examples via @sejournal, @AdamHeitzman/what-is-enterprise-search/419795/Thu, 23 Sep 2021 11:45:26 +0000/what-is-enterprise-search/419795/Learn what enterprise search means to digital marketers, what it takes to create a successful strategy, who is involved in it, and more.

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Wix vs WordPress: Which Is Better for SEO? via @sejournal, @AdamHeitzman/wix-vs-wordpress-seo/414144/Fri, 23 Jul 2021 13:45:35 +0000/wix-vs-wordpress-seo/414144/Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out!

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5 Critical SEO Considerations When Optimizing News Websites via @sejournal, @AdamHeitzman/seo-for-news-websites/270065/Wed, 23 Jun 2021 13:45:55 +0000/seo-for-news-websites/270065/News sites function differently and can benefit from SEO designed just for them. Learn five best practices for a better-optimized media/publisher site.

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How to Get a Google Analytics Certification (& Is It Really Worth It?) via @sejournal, @AdamHeitzman/google-analytics-certification/283621/Fri, 04 Jun 2021 11:40:54 +0000/google-analytics-certification/283621/Getting certified in Google Analytics won't be easy, but it will help you advance your career. Here's a walkthrough of the process and benefits.

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9 Emotional Hooks That Will Make Your Content 10x Better via @sejournal, @AdamHeitzman/emotional-hooks-content/237469/Thu, 27 May 2021 14:41:16 +0000/emotional-hooks-content/237469/What makes a piece of content compelling? Emotion is the secret ingredient. Here are 9 simple ways to make your content 10x better.

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How to Use Website Traffic Analysis for Persona Development via @sejournal, @AdamHeitzman/website-traffic-for-persona-development/402469/Thu, 22 Apr 2021 11:45:15 +0000/website-traffic-for-persona-development/402469/Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data.

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How to Trigger Urgency in Your Marketing Copy via @sejournal, @AdamHeitzman/create-urgency-conversions-sales/249643/Wed, 21 Apr 2021 14:40:56 +0000/create-urgency-conversions-sales/249643/Creating a sense of urgency is a proven way to drives sales. Consider these 10 tried-and-true tips to increase conversions.

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How to Delete or Merge Duplicate Google My Business Listings via @sejournal, @AdamHeitzman/how-to-delete-merge-gmb-duplicates/396930/Mon, 01 Mar 2021 12:45:34 +0000/how-to-delete-merge-gmb-duplicates/396930/Google My Business is critical for local search visibility. Read on to learn how to delete or merge duplicate GMB listings.

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10 PPC Copywriting Best Practices for Extra Effective Text Ads via @sejournal, @AdamHeitzman/ppc-guide/text-ad-copywriting-best-practices/Mon, 22 Feb 2021 12:40:59 +0000/ppc-guide/text-ad-copywriting-best-practices/Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.

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12 Proven Steps to Boost Your Organic CTR in Google via @sejournal, @AdamHeitzman/boost-google-organic-click-through-rate/381736/Thu, 22 Oct 2020 13:45:33 +0000/boost-google-organic-click-through-rate/381736/Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking. Here are 12 things you can do.

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How Quickly Should a Page Load for Optimal Experience? via @sejournal, @AdamHeitzman/how-quickly-should-page-load/375799/Tue, 28 Jul 2020 13:00:24 +0000/how-quickly-should-page-load/375799/Short answer: As quick as possible. But that isn’t always easy. Here's how fast your pages should load and tips to speed up your website.

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Co-Citation & Co-Occurrence: How Important Are They for SEO Today? via @sejournal, @AdamHeitzman/co-citation-co-occurrence-how-important-are-they-for-seo-today/370620/Fri, 05 Jun 2020 13:00:04 +0000/co-citation-co-occurrence-how-important-are-they-for-seo-today/370620/Want to understand what co-citation and co-occurrence mean and whether they should be part of your strategy today? Read on to find out.

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An Approach to Achieve Link Building Scalability via @sejournal, @AdamHeitzman/link-building-guide/scalability/Tue, 05 May 2020 11:45:35 +0000/link-building-guide/scalability/Learn how to scale the link building process, save time, and still get the results you want.

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8 Ways to Reduce Costs & Avoid Laying Off Your Staff via @sejournal, @AdamHeitzman/reduce-costs-avoid-staff-layoffs/363340/Thu, 23 Apr 2020 13:45:39 +0000/reduce-costs-avoid-staff-layoffs/363340/Business owners have to get creative to avoid laying off staff. Here are a few helpful ideas.

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SEO After COVID-19: 8 Opportunities to Start Working on Now via @sejournal, @AdamHeitzman/seo-after-covid-19-8-opportunities-to-start-working-on-now/357068/Thu, 26 Mar 2020 13:45:07 +0000/seo-after-covid-19-8-opportunities-to-start-working-on-now/357068/Thinking about your SEO plan post-COVID-19? Here are some current opportunities that you can start working on.

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How to Identify a Possible Negative SEO Campaign via @sejournal, @AdamHeitzman/how-to-identify-a-possible-negative-seo-campaign/350990/Thu, 27 Feb 2020 10:45:31 +0000/how-to-identify-a-possible-negative-seo-campaign/350990/Has your website been affected by negative SEO? Find out! Here's how to identify an attack and fix the problem.

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Yelp SEO: How to Optimize Your Listings & Rank Higher via @sejournal, @AdamHeitzman/yelp-seo-optimize-listing-rank-higher/344469/Thu, 23 Jan 2020 13:45:26 +0000/yelp-seo-optimize-listing-rank-higher/344469/To increase the likelihood that a customer finds your local business, start optimizing your Yelp listing. Here are some tips.

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What to Do When Google Is Ranking the Wrong Page for Your Keywords via @sejournal, @AdamHeitzman/google-ranking-wrong-page/331823/Wed, 06 Nov 2019 14:45:10 +0000/google-ranking-wrong-page/331823/Is the wrong page ranking for the keywords you're targeting? Here are five steps you can take to address this.

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What Is Personal Branding & 4 Reasons Why It’s Important via @sejournal, @AdamHeitzman/what-is-personal-branding-why-important/327367/Wed, 25 Sep 2019 11:45:41 +0000/what-is-personal-branding-why-important/327367/Learn the importance of building up a personal brand and how it can help you stand out professionally.

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